Jul 30, 2008

why i hate PROs

though i was one for a good number of years, why do i hate them? let me go experientially first. as a pro, one is just supposed to be doing what one is told (as a beginner)... it is always the business that dictates the necessitities and the pro has to go on churning out the orders. this is digestible, may be, when one is younger... but with time, with exposure and experience, one develops a mind of one's own and it gets increasingly difficult to carry out orders... that is clear indication that time has come to pack up...
this is autobiographical, so i am so pretty sure, since many a times the orders that come do not match with internal calling... like relations with journos... told to cultivate them, the direction changes the day that journo has written what he/she feels is correct and the pro is told to just dump that journo. how is this possible?
so the pro is expected to change with the business, sweet talk with all and sundry (not knowing who might be of help when), use and throw people and do all this very very effortlessly... while the first few years were ok, i got sick of this soon and left the day i found something different... while i stepped from the frying pan to the fire (of that some other time)... i was out of just pleasing people...

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